![Discern](/_astro/hero.u1BXZLky_ZF6mxJ.webp)
- UI/UX
- Graphics
- Branding
Discern
Discern is a landing page design exploration for an analytics platform that provides insights and predictions for businesses using first-party data.
A landing page is the first thing that a user sees when they visit a website, so it is important that the landing page is visually appealing and easy to navigate. The landing page for Discern is designed to be clean and modern, with a monochromatic color scheme and a simple layout with a large hero image and a primary and secondary call to action buttons.
A small cookie consent banner is also included at the bottom of the page, to make the design more believable and to show that the website is GDPR compliant, as they are potentially handling sensitive data.
![123](/imgs/works/discern/site-hero.png)
The login page for Discern is very typical of business plaforms, allowing for the normal login and a SSO (Single Sign-On) option for company employees.
Security is a big concern for businesses, so the login page has also some reminders on the importance of practicing good security habits, such as not sharing passwords and checking your surroundings for shoulder surfers, as well as a link to a more in-depth discussion on security.
![123](/imgs/works/discern/login.png)